{"id":30590,"date":"2020-12-03T10:02:24","date_gmt":"2020-12-03T15:02:24","guid":{"rendered":"https:\/\/al-anon.org\/?p=30590"},"modified":"2020-12-08T16:42:18","modified_gmt":"2020-12-08T21:42:18","slug":"grand-changement-du-processus-de-communications-avec-le-public-utilisant-les-annonces-dinteret-public","status":"publish","type":"post","link":"https:\/\/al-anon.org\/fr\/blog\/grand-changement-du-processus-de-communications-avec-le-public-utilisant-les-annonces-dinteret-public\/","title":{"rendered":"Grand changement du processus de communications avec le public utilisant les annonces d\u2019int\u00e9r\u00eat public"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Nous avons re\u00e7u de nombreuses requ\u00eates pour la distribution et la diffusion des annonces d\u2019int\u00e9r\u00eat public.\u00a0Habituellement, \u00e0 la lanc\u00e9e d\u2019une nouvelle campagne d\u2019int\u00e9r\u00eat public, le BSM communiquait la liste des annonces aux membres et sollicitait leur aide afin de transmettre le message d\u2019espoir Al-Anon aux stations de t\u00e9l\u00e9vision et de radio locales.\u00a0Cette ann\u00e9e, nous avons d\u00e9cid\u00e9 de ne pas publier ces listes en raison des informations r\u00e9centes fournies par notre distributeur d\u2019annonces d\u2019int\u00e9r\u00eat public qui sugg\u00e8rent que nous devrions avoir une conversation au sein du Comit\u00e9 des communications avec le public.<\/p>\n<p>Voici ce que le comit\u00e9 a d\u00e9couvert\u00a0: \u00e9tant donn\u00e9 que les co\u00fbts associ\u00e9s \u00e0 la production et \u00e0 l\u2019exp\u00e9dition des annonces avaient un impact sur le nombre de stations que nous pouvions contacter, nos contrats pr\u00e9c\u00e9dents \u00e9taient limit\u00e9s \u00e0 un total de 1\u00a0000 stations de t\u00e9l\u00e9vision et 2\u00a0770 stations de radio. Le contrat de notre fournisseur actuel couvre la distribution \u00e9lectronique de 2\u00a0200 stations de t\u00e9l\u00e9vision et 8\u00a0300 stations radio et autres r\u00e9seaux aux \u00c9tats-Unis et au Canada. Avec l\u2019ancien contrat, nous avions besoin de l\u2019aide des membres pour sensibiliser les stations qui n\u2019\u00e9taient pas sur la liste de distribution pour combler le vide et encourager ces stations \u00e0 diffuser nos annonces d\u2019int\u00e9r\u00eat public. Avec la port\u00e9e de notre nouveau contrat, ce vide n\u2019existe plus.<\/p>\n<p>En fait, les comit\u00e9s ont appris que la strat\u00e9gie de communications avec le public pour notre projet d\u2019annonces d\u2019int\u00e9r\u00eat public demandant aux membres de faire du d\u00e9marchage t\u00e9l\u00e9phonique aupr\u00e8s des responsables de stations de t\u00e9l\u00e9vision et de radio pourrait en fait aller \u00e0 l\u2019encontre des efforts de nos fournisseurs de distribution. Avec notre nouveau contrat, notre fournisseur envoie les annonces par voie \u00e9lectronique et fait un suivi par courriel et t\u00e9l\u00e9phone afin d\u2019encourager les stations \u00e0 diffuser nos annonces. Malheureusement, certaines stations nous ont \u00e9galement demand\u00e9 de ne plus envoyer de notes de remerciement, car ouvrir le courrier requiert des essentielles en mati\u00e8re de personnel que ces stations pr\u00e9f\u00e9reraient utiliser pour d\u2019autres t\u00e2ches importantes au bon fonctionnement de leur station.<\/p>\n<p>Les r\u00e9sultats pr\u00e9liminaires de nos cinquante-cinq premiers jours de campagne ont montr\u00e9 une am\u00e9lioration manifeste, avec 12\u00a0473 diffusions des annonces d\u2019int\u00e9r\u00eat public compar\u00e9es \u00e0 seulement 5\u00a0403 il y a un an de cela. Nous avons des diffusions dans l\u2019ensemble des dix premi\u00e8res zones de march\u00e9 d\u00e9sign\u00e9es, soit\u00a0:\u00a0New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Houston, Washington D.C. et Boston. Par comparaison, la campagne de l\u2019an dernier n\u2019a \u00e9t\u00e9 diffus\u00e9e dans aucune des dix premi\u00e8res zones de march\u00e9 d\u00e9sign\u00e9es.\u00a0Ces zones sont class\u00e9es en fonction de la population.<\/p>\n<p>Avec ces nouvelles donn\u00e9es et avec l\u2019approbation du Comit\u00e9 ex\u00e9cutif, le Comit\u00e9 des communications avec le public a recommand\u00e9 que, pour les annonces d\u2019int\u00e9r\u00eat public d\u00e9j\u00e0 existantes, les membres concentrent leur attention sur le maintien des relations avec les m\u00e9dias et la sensibilisation des points de vente hors m\u00e9dias, tels que les salles de cin\u00e9ma, les \u00e9coles et les institutions, ou le partage des annonces avec leurs r\u00e9seaux de m\u00e9dias sociaux. Entretemps, le Comit\u00e9 des communications avec le public est en train d\u2019explorer des id\u00e9es sur la fa\u00e7on dont la fraternit\u00e9 pourrait faire \u00e9voluer ses techniques visant \u00e0 rejoindre les personnes qui sont affect\u00e9es par le mal familial de l\u2019alcoolisme. Merci pour le retour d\u2019informations des stations. Restez \u00e0 l\u2019\u00e9coute pour entendre des id\u00e9es innovatrices!<\/p>\n<\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-no fusion-button-default-type\" target=\"_self\" href=\"https:\/\/al-anon.org\/fr\/trousse-medias\/annonces-destinees-aux-services-la-communaute\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Visionner les annonces d\u2019int\u00e9r\u00eat public<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300],"tags":[],"class_list":["post-30590","post","type-post","status-publish","format-standard","hentry","category-annonces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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