{"id":27607,"date":"2020-03-02T16:10:08","date_gmt":"2020-03-02T21:10:08","guid":{"rendered":"https:\/\/al-anon.org\/?p=27607"},"modified":"2025-11-04T15:21:24","modified_gmt":"2025-11-04T20:21:24","slug":"lattrait-ou-la-reclame","status":"publish","type":"post","link":"https:\/\/al-anon.org\/fr\/blog\/lattrait-ou-la-reclame\/","title":{"rendered":"L\u2019attrait ou la r\u00e9clame?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Alors que le calendrier se tourne vers une nouvelle ann\u00e9e, je r\u00e9fl\u00e9chis \u00e0 l\u2019endroit o\u00f9 ma vie \u00e9tait avant Al-Anon et o\u00f9 elle est maintenant. Je m\u00e9dite sur la chance que j\u2019ai eue d\u2019avoir trouv\u00e9 un endroit qui m\u2019a montr\u00e9 de la chaleur, de la compr\u00e9hension et de l\u2019amour. Alors que je continue \u00e0 travailler sur le programme pour am\u00e9liorer ma vie, je me sens oblig\u00e9 de partager avec les autres ce que j\u2019ai appris.<\/p>\n<p>Plus d\u2019une d\u00e9cennie d\u2019exp\u00e9rience en marketing num\u00e9rique m\u2019a appris toutes les astuces du m\u00e9tier pour g\u00e9n\u00e9rer des clics sur les sites Web et des prospects et des ventes en ligne. Par cons\u00e9quent, lorsque j\u2019ai rejoint l\u2019\u00e9quipe du Bureau des Services Mondiaux (BSM), je me suis senti qualifi\u00e9. Cependant, c\u2019est l\u00e0 que mes deux mondes se sont heurt\u00e9s : comment faire conna\u00eetre le programme Al-Anon tout en adoptant les Traditions d\u2019Al-Anon.<\/p>\n<p>Le premier d\u00e9fi consiste \u00e0 comprendre la diff\u00e9rence entre l\u2019attrait et la r\u00e9clame et comment elles s\u2019appliquent \u00e0 l\u2019information publique. Bien qu\u2019il y ait plusieurs diff\u00e9rences cl\u00e9s entre l\u2019attrait et la r\u00e9clame, celles qui m\u2019ont le plus frapp\u00e9 sont que l\u2019attrait consiste \u00e0 fournir de l\u2019information, alors que la r\u00e9clame consiste \u00e0 faire des promesses. La comparaison dans le monde du marketing num\u00e9rique est que l\u2019attrait serait une banni\u00e8re qui demande \u00ab\u00a0\u00cates-vous pr\u00e9occup\u00e9 par la consommation d\u2019alcool d\u2019une autre personne? Al-Anon peut vous aider\u00a0\u00bb. La r\u00e9clame serait la m\u00eame banni\u00e8re disant\u00a0: \u00ab\u00a0Assister aux r\u00e9unions Al-Anon rendra votre vie meilleure\u00a0\u00bb. Bien que ce dernier point soit vrai dans mon cas, il s\u2019agit d\u2019une promesse implicite; par cons\u00e9quent, il s\u2019agit plus de r\u00e9clame que d\u2019attrait.<\/p>\n<p>Alors, cela signifie que nous pouvons construire des sites Web, concevoir des panneaux d\u2019affichage et afficher des prospectus et des affiches dans nos collectivit\u00e9s locales. La plupart de ces activit\u00e9s ont un co\u00fbt associ\u00e9, qu\u2019il s\u2019agisse de payer pour l\u2019adresse d\u2019un site Web, tel qu\u2019<strong>al-anon.org<\/strong>, de payer pour un panneau d\u2019affichage ou d\u2019imprimer du mat\u00e9riel. Payer pour ces biens et services est une autre fa\u00e7on de mettre en pratique la Septi\u00e8me Tradition.<\/p>\n<p>Il y a \u00e9galement d\u2019autres \u00ab projets d\u2019attrait \u00bb que les groupes et les Districts peuvent entreprendre \u00e0 tr\u00e8s peu de frais. <a href=\"https:\/\/ecomm.al-anon.org\/ItemDetail?iProductCode=FM76&amp;Category=FRENCH&amp;WebsiteKey=7419d3ab-e659-4288-a579-d6ff3854a49d\"><em>Le signet pour les communications<\/em> (FM-76)<\/a> en est un bon exemple. Les membres peuvent recevoir les signets gratuitement (en se contentant de payer pour les frais d\u2019envoi) ou aupr\u00e8s de leur Centre de Distribution de Documentation local, afin de les placer dans les lieux publics.<\/p>\n<p>Un autre exemple de projet de communications avec le public peu co\u00fbteux consiste \u00e0 organiser une r\u00e9union ouverte et \u00e0 inviter des professionnels de la communaut\u00e9 qui sont sp\u00e9cialis\u00e9s en toxicomanie et en sant\u00e9 mentale \u00e0 venir nous rendre visite pour en apprendre davantage sur ce qu\u2019est Al-Anon. C\u2019est une excellente occasion de leur fournir des d\u00e9pliants et de la documentation sur Al-Anon, telle que la revue <a href=\"https:\/\/al-anon.org\/fr\/pour-les-membres\/ressources-pour-les-membres\/documentation\/magazines\/al-anon-face-a-lalcoolisme-magazines\/\"><em>Al-Anon face \u00e0 l\u2019alcoolisme<\/em><\/a>, afin qu\u2019ils puissent les transmettre \u00e0 leurs clients ou patients.<\/p>\n<p>Lorsque je pense aux membres, aux groupes et aux Districts du monde entier qui participent \u00e0 divers projets de communications avec le public, je ne peux m\u2019emp\u00eacher de sourire et de penser \u00e0 la D\u00e9claration d\u2019Al-Anon et de me sentir satisfait de savoir que je fourni ma part d\u2019efforts.<\/p>\n<p style=\"text-align: right;\"><em>Scot P., Directeur \u2013 Communications et sensibilisation de la communaut\u00e9<\/em><\/p>\n<p style=\"text-align: right;\"><em>The Forum, <\/em>novembre 2025<\/p>\n<p><em>La fonction de commentaire sera d\u00e9sactiv\u00e9e pour les articles relatifs aux questions de politique Al-Anon. Nous encourageons les membres \u00e0 utiliser les maillons du service pour discuter des sujets.<\/em><\/p>\n<p><strong>\u00ab\u00a0Au c\u0153ur des Groupes Familiaux Al-Anon\u00a0\u00bb pr\u00e9sente des nouvelles, des politiques et des commentaires venant des b\u00e9n\u00e9voles, des membres du personnel et des lecteurs qui partagent leur exp\u00e9rience dans le service.\u00a0<\/strong><strong>Cet article peut \u00eatre reproduit le site Web de votre corps de service ou dans votre bulletin de nouvelles en pr\u00e9cisant\u00a0: Permission accord\u00e9e par la revue\u00a0<em>The Forum<\/em>, Al\u2011Anon Family Group Headquarters, Inc., Virginia Beach, Virginie, \u00c9tats-Unis.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300,347],"tags":[],"class_list":["post-27607","post","type-post","status-publish","format-standard","hentry","category-annonces","category-le-lien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019attrait ou la r\u00e9clame? 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